What Are Some Press Release Image Best Practices?

Crafting the perfect image for a press release can be a daunting task. To help you navigate this, we've gathered insights from Content Marketing Managers to CEOs, providing five key tips. From prioritizing originality and relevance to considering the background for context, these industry leaders share their best advice on creating compelling press release images.

Prioritize Originality and Relevance

Create an eye-catching, high-quality original image with the proper size and resolution for press release distribution. Ensure it is relevant to the content of the press release and helps bring the story to life. The image should add valuable information in the form of a graphic, visual data representation, or a new product introduction photo.

Avoid using generic, impersonal stock images. They won't make a dramatic impact because they have no personal connection to the original content in the press release. Additionally, stock photos may confuse those who receive the information if they are unrelated. Keep it clear and from scratch, and you're good to go!

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Use Vector Images for Clarity

Press release images must be high-resolution, clear, and sharp. To deliver the maximum result, you should prefer vector images. Images in a vector file are mathematically produced, so they retain their quality no matter how big you print them.

A gradient mesh can define colored spots and look almost as good as a picture. Such graphics are opposed to bitmaps and can also be scaled up or down without losing clarity, even if you print them across the face of the moon.

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